Non-stop video calls coupled with the privacy benefits afforded by working from home during a pandemic have triggered a surge in interest for cosmetic procedures. And it’s not just the women who are seeking ways to look younger and fresher on screens. Men are also demonstrating how they make up a significant demographic in the cosmetic industry as they fuel a new trend in the world of male aesthetics.  

 

Laser & Skin Surgery Center of New York’s board-certified dermatologists and plastic surgeons provide excellent medical and cosmetic solutions to a wide variety of skin conditions and aesthetic concerns. We also recognize the growing male demand for cosmetic procedures and bring years of experience in helping men achieve all their aesthetic goals. Every treatment at our Manhattan and Southampton, New York skin care clinics is fully customized to the precise needs of each patient for natural-looking results.

The numbers say it all. Over the past decade, the number of men seeking cosmetic procedures has significantly increased. The American Society of Plastic Surgeons saw a 182% increase in Botox injections in men from 2000-2020 and a 137% increase in soft tissue filler procedures. Botox injections are the number one non-surgical cosmetic procedure for men, with 265,247 procedures administered in 2020.

Men have to navigate new challenges during the pandemic. Shifting to a WFH setup may cause a career setback or undesirable work situation, making it more difficult to climb up the ladder of success –all of this happening while they have to stare at their unflattering images from their video calls. And while their careers currently hold a lot of uncertainties, there is one thing they can take into their own hands –their looks. 

Before the pandemic, it was irregular to stare at one’s reflection as often as we are now. But the pandemic has forced people to quarantine themselves and move communication online. Everyone now relies on platforms such as Zoom and Slack to do remote work, stay connected, and maintain social relationships. Zoom meetings that can last for hours a day give men the opportunity to scrutinize their appearances, which includes every line, wrinkle, and crease. And men are not ashamed to correct those flaws, leading to the “Zoom Boom” or the unexpected rise in cosmetic procedures driven by the pandemic-induced habit of video meetings and conferencing.

While women aim for “beauty,” men prefer virility, masculinity and a distinguished but youthful appearance. The stigma of male vanity is fading. Men want to look and feel good, and more importantly, they are aware of how looking young and refreshed is beneficial in today’s high-stress job market and even in the dating scene. 

For example, seeking injectable treatments is more common for the male population today. It’s like eating clean or going to the gym –anyone can easily incorporate non-surgical treatments to their self-care regimen, which is necessary for personal empowerment in a youth-obsessed culture. Men are exploring options to look younger and more alert. By enhancing their appearance, they can give their self-confidence a boost, resulting in more career opportunities. 

Non-surgical procedures may come with minimal downtime, typically involving mild swelling or bruising, and men are now If one does have to go out, masks can hide any procedure’s evidence. It’s a golden opportunity, really. Men can get procedures done and stay at home to heal at their own pace. They don’t have to take as much time off from work to look their best.

Non-surgical procedures may come with minimal downtime, typically involving mild swelling or bruising, and men are now If one does have to go out, masks can hide any procedure’s evidence. It’s a golden opportunity, really. Men can get procedures done and stay at home to heal at their own pace. They don’t have to take as much time off from work to look their best.

Whether men want to stay competitive in the workplace or match their partners’ more youthful appearance, young and refreshed is the goal. One of the most visible signs of aging is wrinkles, which can also be addressed with quick, effective procedures. Neuromodulators such as Botox Cosmetic, Xeomin®, and Dysport® are also known as wrinkle smoothers. They work by blocking the signal from the nerve to the muscles. When the injected muscle no longer tightens or contracts, wrinkles will relax and soften, giving the appearance of smoother skin. Dermatologists use neuromodulators to treat forehead creases, frown lines, and crow’s feet, instantly rejuvenating the eye and forehead area.

Men prefer subtle results while also enhancing features that are considered classically handsome –they desire a stronger-looking, more defined chin and jawline. Dermal fillers are the perfect weapons against gravitational aging in the face, smoothing wrinkles and enhancing facial features. They produce natural results with little to no downtime. 

Most dermal fillers are composed of hyaluronic acid (HA), which is a natural substance found in the skin. Injectables like Juvederm® and Restylane® not only hydrate the skin but provide support to the underlying dermal structure to smooth away wrinkles and enhance facial contours. Injectable collagen stimulators like Sculptra and Radiesse also work well to contour a more masculine face, with longer-lasting results in many cases. Specifically, dermal fillers can address common signs of aging such as lines and wrinkles while re-shaping the face to create a more chiseled jawline.

RF microneedling is another minimally-invasive procedure for skin transformation. RF microneedling combines the skin-resurfacing benefits of microneedling with skin-tightening, collagen-boosting radiofrequency energy to tighten and lift the skin. The powerful procedure works by creating micro-injuries in the skin using a device containing dozens of very fine, short needles that penetrate the skin to deliver RF energy into various skin levels, including the deeper layers where treatment is most beneficial. The process triggers the body’s natural healing response, stimulating collagen production and corrects issues such as fine lines and wrinkles, mild skin laxity, sun damage, scarring, and textural irregularities. 

Board-certified physicians who have extensive experience with injectables and lasers perform 100% of the Laser & Skin Surgery Center of New York’s treatments. We are leaders in the cosmetic dermatology field and the largest users of fillers and injectables in the world. When you come to us for cosmetic care, you can be confident that you can safely achieve a perfectly natural look.

We also understand that no two individuals are the same and that men desire different cosmetic results than women. It is for this reason we create customized treatment plans to help our patients achieve their personal aesthetic needs. During your consultation, our expert physicians will evaluate your skin and recommend the best procedures for you.